MIDO | 100th anniversary | History

Georges Schaeren chose to found Mido on 11 November 1918, the same day as the armistice. Since this symbolic date, Mido has continued to look towards the future with confidence, sustained by the visionary strength of its founder.

Commander Shade M8429.4.27.11

COMMANDER SHADE | A stunning new face for an iconic model

Mido is paying homage to one of its iconic timepieces, which has been in constant production for over half a century. Bold and impertinent, the new Commander Shade brings a stunning new face to the original model launched in 1959.

Multifort Datometer M036.407.36.031.00

MULTIFORT DATOMETER | A piece of history on your wrist

With the new Multifort Datometer, Mido is bringing the past into the present. The brand is celebrating its 100th anniversary by revisiting one of its flagship models, first launched in 1939. The 2018 version borrows the original's essential features while bringing it firmly up to date.

Robi the robot

ROBI

The Mido robot, ambassador of the brand and symbol of progress and robustness since 1939.

MIDO | 100th anniversary in Shanghai

Shanghai, China (January 25, 2018)

In a fun-filled atmosphere, guests from all over the world and media partners gathered to share a toast and celebrate this Mido's big date at the iconic Shanghai Expo I-Pavilion.

In 2018, the brand is celebrating its 100th anniversary by continuing along the path set out by Georges Schaeren. This exceptional year will be punctuated by new timepieces that will reaffirm the values that have been an essential part of Mido's DNA for a century: timeless design, quality materials and technical innovation.