The passion for architecture, audacity, precision and a constant quest for perfection - these are the traints shared by Mido and Parkour, the sporting discipline that transforms urban features into obstacles to be overcome.
MIDO has a particularly strong attachment to architecture and is reinforcing this bond through a partnership with the International Union of Architects (UIA), the world's foremost network of architecture professionals. This partnership is based on common values shared by the watchmaking brand and the leading global federation of national architects’ organisations.
The International Union of Architects (UIA) was founded in Lausanne, Switzerland on June 28th 1948 to unite the architects of the world through a federation of their national organizations. From the 27 delegations present at the founding assembly, the UIA has grown to encompass the key professional organisations and architects in 115 countries and territories worldwide.