MIDO Special Campaigns
Create Your Mido
In 2018, the participative campaign #CreateYourMido invited all Mido’s fans to create their favorite Rainflower by trying different combinations of case treatment, dial, strap and precious stones. The international model Romee Strijd - first participant in the participative campaign- created her own Rainflower and wore it for the first time during the event held at the Art Science Museum in Singapore, the monument that is inspiring the Rainflower collection.
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GUGGENHEIM
In August 2016, Mido launched the #BeInspiredByArchitecture interactive campaign, a 12-week round-the-world trip to discover 12 cities and visit 60 iconic monuments in order to single out the monument that would inspire the design of its new timepiece. This extraordinary operation inspired over 100,000 participants worldwide, Mido fans and architecture enthusiasts alike. Ultimately it was New York's Solomon R. Guggenheim Museum, designed by the great American architect Frank Lloyd Wright, that won the favour of both the general public and Mido.
True to the brand’s identity, the Inspired By Architecture Limited Edition presents a captivating contemporary design supported by clean lines. The profile of its round case in satin-finished and polished stainless steel and its crown take their shape from the elegant exterior curves of the Solomon R. Guggenheim Museum. Its superb eggshell-coloured and grained dial is inspired by the impressive glass dome that crowns the monument.
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BIG BEN
In 2016 Mido paid homage to one of the world’s most famous monuments. The Big Ben Limited Edition was inspired by the slender silhouette of London’s famous four-dial clock tower. From the case and bracelet to the dial and movement, this unique piece makes numerous references to the neo-Gothic architecture of this iconic monument.
Released in a limited edition of 500 pieces, this exclusive timepiece is the result of the Mido Watch Design Contest, a watchmaking challenge that was won by Neuchâtel-based designer Sébastien Perret. By revealing the circle within the square, he has imagined a daring, timeless design for the Big Ben Limited Edition watch that is in keeping with the Mido brand spirit.