MIDO World

MIDO X Red Bull Cliff Diving

MIDO X Red Bull Cliff Diving

MIDO is the Official Performance Partner of the Red Bull Cliff Diving World Series since 2019, the most prestigious international cliff diving competition. Through its aquatic collection Ocean Star, the swiss watchmaking brand and the sporting event share the same passion and the same ambitions: to surpass themselves and innovate continually to achieve perfection.

Inspired by architecture

Mido's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido watches endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural design glories.
Discover our inspiration
Friends of the brand

Friends of the brand

Brodie Pawson discovered Parkour whilst watching Casino Royale with his twin brother Dylan. Ten years later he became a professional Parkour athlete and participates in the Australian Ninja Warrior competition. His relationship with Mido started in 2017. Today, Brodie and Dylan highlight the Multifort collection in a spectacular way. Their philosophy is a quest for perfection rather than performance, and their motto “to be and to last” illustrates perfectly MIDO’s values.
History

History

Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure». Cutting-edge technical innovations, mechanical movements known for their excellence and high-quality materials are the three pillars on which the watch brand’s unique expertise rests. For a century, Mido has been a global benchmark in Swiss made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.
Discover MIDO's history