Inspired by architecture

MIDO's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido watches endow them with a resolutely timeless quality. Beyond fashion and passing trends, MIDO watches are thus distinguished by their durability. MIDO shares these essential values with iconic and historic architectural design glories.

RAINFLOWER - Pure lines and femininity

RAINFLOWER - Pure lines and femininity

With its white petals open to the Singaporean sky, the ArtScience Museum seems to float above the water. Its lotus shape and resolutely modern, pure design were the inspiration for Mido’s Rainflower collection.Pure lines, gentle curves and an evocation of the splendour of the plant world are features that the Rainflower collection shares with this sublime building.
BARONCELLI - Harmony and elegance

BARONCELLI - Harmony and elegance

Launched in 1976, timeless and elegant, the Baroncelli collection is inspired by classical and sophisticated monuments. With their details and harmonious shapes, Baroncelli watches appeal to both men and women.
BELLUNA - Curves and finesse

BELLUNA - Curves and finesse

Created by Mido in 2008, the Belluna collection is characterised by its elegant, timeless lines inspired by London’s Royal Albert Hall, a legendary British concert venue. Opened in 1871 to promote the arts and science, today this immense monument is home to the performing arts. Its celebrated glass dome has directly inspired a number of the collection’s finely worked guilloché-style sunray dials. The spectacular structure completes the concert hall’s cleverly tiered levels in a Victorian style that abounds in round, generous curves. Mido’s refined Belluna collection references this world of harmonious forms.
MULTIFORT - Steel and character

MULTIFORT - Steel and character

Mido draws its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. The Multifort and the Harbour Bridge are actually contemporaries, as both were created in the 1930s. Offering the perfect combination of style and substance, function and aesthetics, Mido celebrates this ultra-resistant, enduring monument with its instantly recognisable design features. The Multifort’s characteristic Geneva stripes on the dial recall the suspension cables on the Bridge. But the robustness and exceptional longevity of this collection, which has been in production for the past 85 years, also define the Multifort as a creation that has stood the test of time.
COMMANDER - Evolution and identity

COMMANDER - Evolution and identity

The instantly recognisable lines of the Mido Commander collection pay tribute to the inimitable silhouette of the Eiffel Tower. With a satin-finished case highlighted by a slender bezel, its round shape echoes the arches of the monument, while the rectangular indexes and hands, complete with polished metal bars, recall the tower’s iron lattice. These timeless aesthetics have stood the test of time for over five decades, as Mido has produced the collection continuously since 1959. Just like the famous Parisian tower, the Commander is a true icon: a symbol of Swiss watchmaking tradition and know-how.
MIDO Commander Collection
MIDO Commander Collection
MIDO Commander Collection
MIDO Commander Collection
MIDO Commander Collection
MIDO Commander Collection
OCEAN STAR - The marine world and reliability

OCEAN STAR - The marine world and reliability

At Europe’s southernmost tip stands an architectural construction, built to withstand any storm, that has unfailingly watched over the Gibraltar Strait since 1841: the Europa Point Lighthouse. Its powerful beam of light helps sailors to find their bearings on the often rough waters between the Atlantic Ocean and the Mediterranean Sea. Created by Mido in 1944, the Ocean Star collection is characterised by its reliability, just like this monument, built to safely guide men as they embark on new maritime conquests.
ALL DIAL - Innovation and temperament

ALL DIAL - Innovation and temperament

Mido was inspired by the extraordinary architecture of the Colosseum for the design of the All Dial. Launched in 2002, the collection evokes the visionary, timeless form of the immense amphitheatre, one the most famous monuments in Roman history. The ingenious concept behind the Colosseum was transposed to the design of the dial and case, which illustrates the unique character of the All Dial timepieces.

Architecture, a source of inspiration for MIDO

MIDO strengthens its link with architecture even more strongly through special activities. Whether with exclusive and limited edition or exceptional partnerships.

Guggenheim

Guggenheim

In August 2016, Mido launched the #BeInspiredByArchitecture interactive campaign, a 12-week round-the-world trip to discover 12 cities and visit 60 iconic monuments in order to single out the monument that would inspire the design of its new timepiece. This extraordinary operation inspired over 100,000 participants worldwide, Mido fans and architecture enthusiasts alike. Ultimately it was New York's Solomon R. Guggenheim Museum, designed by the great American architect Frank Lloyd Wright, that won the favour of both the general public and Mido. True to the brand’s identity, the Inspired By Architecture Limited Edition presents a captivating contemporary design supported by clean lines. The profile of its round case in satin-finished and polished stainless steel and its crown take their shape from the elegant exterior curves of the Solomon R. Guggenheim Museum. Its superb eggshell-coloured and grained dial is inspired by the impressive glass dome that crowns the monument.
Big Ben

Big Ben

In 2016 Mido paid homage to one of the world’s most famous monuments. The Big Ben Limited Edition was inspired by the slender silhouette of London’s famous four-dial clock tower. From the case and bracelet to the dial and movement, this unique piece makes numerous references to the neo-Gothic architecture of this iconic monument. Released in a limited edition of 500 pieces, this exclusive timepiece is the result of the Mido Watch Design Contest, a watchmaking challenge that was won by Neuchâtel-based designer Sébastien Perret. By revealing the circle within the square, he has imagined a daring, timeless design for the Big Ben Limited Edition watch that is in keeping with the Mido brand spirit.

Parkour

Parkour

MIDO and Parkour athletes share a passion for architecture. The company and these masters of concrete also share the same core values of audacity, precision, and a constant quest for perfection. To take this association to new heights, MIDO has launched a collaboration with two young Parkour sportsmen at the top of their game: the Australian Brodie Pawson and the Frenchman Thomas Mougne. With a sturdy Multifort watch on their wrists, these two friends of the brand communicate their passion through photos and videos on their Instagram accounts, embodying MIDO’s confidence in the future and its relationship with architecture.

MIDO & UIA | Architecture: a source of inspiration for MIDO

MIDO & UIA | Architecture: a source of inspiration for MIDO

MIDO has a particularly strong attachment to architecture and is reinforcing this bond through a partnership with the International Union of Architects (UIA), the world's foremost network of architecture professionals. MIDO draws its inspiration from iconic architectural achievements that have made their mark on history. It is therefore only natural for the brand to enter into a partnership with the UIA, a partnership based on common values shared by the watchmaking brand and the leading global federation of national architects’ organisations.