Mido a 100 ans

Georges Schaeren a choisi de fonder Mido le 11 novembre 1918, le jour même de l'Armistice. Depuis cette date symbolique, Mido n'a jamais cessé de regarder vers l'avenir avec confiance, portée par la force visionnaire de son fondateur.

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COMMANDER SHADE | Un saisissant nouveau visage pour un modèle iconique

Dans cette année de célébration de son 100e anniversaire, Mido rend hommage à l'un de ses garde-temps iconiques produit sans interruption depuis plus d'un demi-siècle. Audacieuse et impertinente, la nouvelle Commander Shade dote le modèle d'origine, apparu au catalogue de la marque en 1959, d'un nouveau visage saisissant.

MULTIFORT DATOMETER | A piece of history on your wrist

With the new Multifort Datometer, Mido is bringing the past into the present. The brand is celebrating its 100th anniversary by revisiting one of its flagship models, first launched in 1939. The 2018 version borrows the original's essential features while bringing it firmly up to date.

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ROBI

The Mido robot, ambassador of the brand and symbol of progress and robustness since 1939.

Shanghai, China (January 25, 2018)

In a fun-filled atmosphere, guests from all over the world and media partners gathered to share a toast and celebrate this Mido's big date at the iconic Shanghai Expo I-Pavilion.

In 2018, the brand is celebrating its 100th anniversary by continuing along the path set out by Georges Schaeren. This exceptional year will be punctuated by new timepieces that will reaffirm the values that have been an essential part of Mido's DNA for a century: timeless design, quality materials and technical innovation.