MIDO PARTNERSHIPS

The famous South Korean actor Kim Soo Hyun becomes the first Mido brand ambassador in Asia. With an impressive filmography, he has received a number of awards for his performances. His unique and inspiring personality have made him a central figure of the artistic scene both in South Korea and abroad and this is what particularly seduced the Swiss watch brand. Mido and Kim Soo Hyun share strong values: among others, the determination and ambition to achieve the highest level of performance, whether in watchmaking or in artistic fields.

MIDO is the Official Performance Partner of the Red Bull Cliff Diving World Series since 2019, the most prestigious international cliff diving competition. Through its aquatic collection Ocean Star, the swiss watchmaking brand and the sporting event share the same passion and the same ambitions: to surpass themselves and innovate continually to achieve perfection.

Brodie Pawson discovered Parkour whilst watching Casino Royale with his twin brother Dylan. Ten years later he became a professional Parkour athlete and participates in the Australian Ninja Warrior competition. His relationship with Mido started in 2017. Today, Brodie and Dylan highlight the Multifort collection in a spectacular way. Their philosophy is a quest for perfection rather than performance, and their motto “to be and to last” illustrates perfectly MIDO’s values.