MIDO & UIA
The watchmaker MIDO has just signed a partnership agreement with the UIA, the International Union of Architects, whose membership includes over 1.3 million architects worldwide and whose head office is in Paris. MIDO enjoys a particularly close relationship with architecture – its creations are inspired by icons of architecture that have left their mark on history. The signing of this partnership with the UIA is therefore a natural step, based on a set of values shared by the watchmaking brand and the leading global federation of national architects' organisations.
Mido and Parkour athletes share a passion for architecture. The company and these masters of concrete also share the same core values of audacity, precision, and a constant quest for perfection. To take this association to new heights, Mido has launched a collaboration with three young Parkour sportsmen at the top of their game: the Australian Brodie Pawson, the Frenchman Thomas Mougne and the Mexican Ricardo Gonzalez Martinez. With a sturdy Multifort watch on their wrists, these three friends of the brand communicate their passion through photos and videos on their Instagram accounts, embodying Mido’s confidence in the future and its relationship with architecture.