MIDO & UIA
MIDO draws inspiration for its collections from some of the world’s most iconic monuments. Like these exceptional architectural achievements, MIDO’s watch creations feature timeless design and are manufactured to impeccable quality standards, the product of an acute eye for design and perfect technical mastery.
Mido and Parkour athletes share a passion for architecture. The company and these masters of concrete also share the same core values of audacity, precision, and a constant quest for perfection. To take this association to new heights, Mido has launched a collaboration with three young Parkour sportsmen at the top of their game: the Australian Brodie Pawson, the Frenchman Thomas Mougne and the Mexican Ricardo Gonzalez Martinez. With a sturdy Multifort watch on their wrists, these three friends of the brand communicate their passion through photos and videos on their Instagram accounts, embodying Mido’s confidence in the future and its relationship with architecture.