One of the most popular crazes of the 1930s, fully embraced by the brand, was the costume watch. This took its influence from the worlds of sport and fashion, a huge source of inspiration for Mido's pieces. The brand's chief technician specialised in small calibres, which enabled him to work wonders. The expertise of Mido's watchmakers allowed them to create a number of highly exotic models, designed for both male and female customers: watches which featured a set of rolling balls instead of hour and minute hands, the Melik-Mido. This model was also available as a pocket watch and a table clock.