Rainflower launch event in Taipei

On July 18th, 2019, Swiss watchmaker MIDO rounded up media outlets from various Asian countries in Taipei for its spectacular "Rainflower Collection Launch in Asia".

MIDO - Rainflower event in Taiwan - Michelle Chen

Well known Taiwanese actress, Michelle Chen, was invited to the launch event. With an elegant blue gown and a matching Rainflower women's watch featuring a light-blue-tinted mother of pearl dial decorated with curved lines of blooming petals in the middle, Michelle Chen interpreted the wristwatches' feminine demeanor with her refreshingly simple and elegant style.

The on-site rundown and setup of the event were meant to invite guests to experience the theme and concept of "#CreateYourMidoMoment", build a Rainflower city garden, and echo the source of inspiration of the collection—green and sustainable architectural ideas of the ArtScience Museum in Singapore.

MIDO - Rainflower event in Taiwan - City Garden
MIDO - Rainflower event in Taiwan - Michelle Chen on stage

Through the Rainflower collection, the brand also intends to communicate the self-conscious lifestyle of modern women, pay tribute to women nowadays, and encourage them to create beautiful moments for themselves.

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