Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure».
Cutting-edge technical innovations, mechanical movements known for their excellence and high-quality materials are the three pillars on which the watch brand’s unique expertise rests. For a century, Mido has been a global benchmark in Swiss made mechanical watches.
Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.
Discover MIDO's history