Architecture: a source of inspiration for MIDO
MIDO has a particularly strong attachment to architecture and is reinforcing this bond through a partnership with the International Union of Architects (UIA), the world's foremost network of architecture professionals. MIDO draws its inspiration from iconic architectural achievements that have made their mark on history. It is therefore only natural for the brand to enter into a partnership with the UIA, a partnership based on common values shared by the watchmaking brand and the leading global federation of national architects’ organisations.
The UIA: a network of over 1.3 million architects worldwide
The International Union of Architects, a non-governmental organisation, is the global federation of national architects’ organisations. It aims to bring together architects from all four corners of the globe, free of all forms of discrimination. When it was founded in Lausanne (Switzerland) in 1948, it comprised delegates from 27 countries. Today its members, numbering over 1,300,00, come from more than 131 countries and territories worldwide. The UIA's activities focus on professional, architectural and heritage issues.
The UIA is active all over the world, holding forums, conferences, board meetings, international events, design competitions, etc. Over 300 architectural competitions have been held under its aegis, the results of which include the Sydney Opera House, the Centre Pompidou in Paris, the Alexandria Library and Tokyo International Forum among many other highly prestigious buildings. The UIA's flagship event is the triennial World Congress.
A partnership based on shared values
This partnership between MIDO and the International Union of Architects (UIA) was signed on Wednesday 8 January 2014 in Paris by Albert Dubler, then President of the UIA, and Franz Linder, President of MIDO.
"This partnership is fully and consistently in line with the strategy upheld by the brand since its creation," stated Franz Linder after signing the agreement. "It underlines the credibility of MIDO in the world of architecture and reasserts the essential values which have established the brand's reputation: timeless design beyond fashion and passing trends, based on quality and technical innovation. The activities of the UIA will also enable MIDO to strengthen its visibility and reputation in the world of architecture on an international level."
Through this partnership with the profession's leading global institution, MIDO has enhanced its dialogue with world architecture. The brand is thus closely linked to the activities of the UIA, particularly during major international events which bring together leading players in contemporary architecture (awards ceremonies, conferences, biennials, etc.).
In 2017, MIDO and the UIA further reinforced their partnership through the creation of a UNESCO-UIA & MIDO Student Design Prize for Responsible Architecture.