LEE JONG-SUK

Swiss watch brand MIDO is proud to present its ambassador, the renowned South Korean actor Lee Jong-Suk, a legendary figure in contemporary Asian culture. An icon of his generation, Lee Jong-Suk embodies a modern elegance shaped by discipline, precision and consistently high standards.

Through a series of critically acclaimed leading roles in film and television – notably in Pinocchio, W and, more recently, Big Mouth – he has distinguished himself with nuanced performances, a strong identity and a long-term artistic vision, captivating an international audience of millions of fans.