LEE JONG-SUK
Ambassador since 2026
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An icon of his generation
Swiss watch brand MIDO is proud to present its ambassador, the renowned South Korean actor Lee Jong-Suk, a legendary figure in contemporary Asian culture. An icon of his generation, Lee Jong-Suk embodies a modern elegance shaped by discipline, precision and consistently high standards.
Through a series of critically acclaimed leading roles in film and television – notably in Pinocchio, W and, more recently, Big Mouth – he has distinguished himself with nuanced performances, a strong identity and a long-term artistic vision, captivating an international audience of millions of fans.
Through a series of critically acclaimed leading roles in film and television – notably in Pinocchio, W and, more recently, Big Mouth – he has distinguished himself with nuanced performances, a strong identity and a long-term artistic vision, captivating an international audience of millions of fans.
“Time has become increasingly precious to me. Being part of the MIDO universe reminds me how important it is to slow down, appreciate every moment, and stay connected to what matters most.” - Lee Jong-Suk, South Korean actor
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A Natural Fit
These shared values make this collaboration with MIDO a natural fit. For over a century, the Swiss brand has cultivated rigorous watchmaking expertise, combining technical innovation with bold, timeless design to create an approach where every detail counts and mastery of time becomes a signature.
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