Inspired by architecture
Mido's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido watches endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural design glories. Cutting-edge technical innovations, mechanical movements known for their excellence and high-quality materials are the three pillars on which the watch brand’s unique expertise rests. For nearly a century, Mido has been a global benchmark in Swiss made mechanical watches.
Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.
Friends of the brand
Brodie Pawson discovered Parkour whilst watching Casino Royale with his brother Dylan. Ten years later he is a professional Parkour athlete and participates in the Australian Ninja Warrior competition. His relationship with Mido started in 2017. Today, Brodie and Dylan create visual content to promote the Multifort collection.
Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure».