Home
MIDO PRESENTS THE REVIVAL OF THE TV-SHAPED CASE

Mido presents the revival of the TV-shaped case

IMMERSIVE LAUNCH EVENT IN TURIN!

DISCOVER THE MULTIFORT TV BIG DATE

On 14th June, Mido celebrated the Multifort collection during an unforgettable and very special experience at an exclusive setting in Turin.

An immersive experience

During the event, the “new vision” was unveiled through a modern flashback: a real immersion into the world of this watch, between the TV history and the presentation of the vintage Mido watches with a TV-shaped case from 1973, 1980, 2000…and 2023! Everything you need, to understand the reinvention of this new model. On this occasion, the “inside the TV” experience opened its doors for a visit of the RAI Museum (Radio and Television) in Turin, which immersed everyone in the universe of this watch.

Inside the TV!

It was a true journey back in time, as suggested by the old Mido’s TV-shaped models. With this 2023 timepiece, Mido not only pays tribute to its rich heritage, but also offers a real journey through time, where past, present and future are one, and where beauty and harmony meet for a unique outcome.

Born from Mido’s extraordinary heritage

The Multifort TV Big Date is the harmony of new perspectives inspired by a classic archetype. Precise, robust and bold, the Multifort TV Big Date expresses Mido's historic mastery of watchmaking in a dynamic and original new aesthetic, designed for modern-day city dwellers.

Discover the watches