MIDO & UIA
MIDO has a particularly strong attachment to architecture and is reinforcing this bond through a partnership with the International Union of Architects (UIA), the world's foremost network of architecture professionals. MIDO draws its inspiration from iconic architectural achievements that have made their mark on history. It is therefore only natural for the brand to enter into a partnership with the UIA, a partnership based on common values shared by the watchmaking brand and the leading global federation of national architects’ organisations.
Mido and Parkour athletes share a passion for architecture. The company and these masters of concrete also share the same core values of audacity, precision, and a constant quest for perfection. To take this association to new heights, Mido has launched a collaboration with two young Parkour sportsmen at the top of their game: the Australian Brodie Pawson and the Frenchman Thomas Mougne. With a sturdy Multifort watch on their wrists, these two friends of the brand communicate their passion through photos and videos on their Instagram accounts, embodying Mido’s confidence in the future and its relationship with architecture.