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50 YEARS OF TV SHAPE BY MIDO
Fifty years after its first appearance, the cult classic TV-shaped case has returned to the brand's catalogue, honouring its rich heritage with a breath of fresh air.
Discover the story
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Collections
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Novelties
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MIDO X Red Bull Cliff Diving
MIDO is the Official Performance Partner of the Red Bull Cliff Diving World Series since 2019, the most prestigious international cliff diving competition. Through its aquatic collection Ocean Star, the swiss watchmaking brand and the sporting event share the same passion and the same ambitions: to surpass themselves and innovate continually to achieve perfection.
Discover the partnership with Red Bull
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Inspired by watchmaking expertise
Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of Mido’s unique know-how. The brand draws on its expertise to proudly showcase mechanical and aesthetic features that meet the highest standards of Swiss watchmaking.
Discover our expertise
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